Unpacking the Power of Adaptogens and Nootropics
By Joshua James
November 19, 2024
In the ever-evolving world of wellness, adaptogens, nootropics, nervines and empathogens are all the rage. Herbalism has been around for thousands of years, but these current buzzwords carry deeper meaning and benefits for enhancing both mental and physical health while de-stressing the body. So, what exactly are they?
I have over 22 years of tasting as many things as I can, and the last four and a half years dedicated to learning about the best non-alcoholic products on the market. I’m seeing that herbalism is coming full circle and will be a significant part of what we’re drinking next!
Adaptogens, Nootropics, Nervines & Empathogens!
Adaptogens are generally defined as substances that help de-stress the body. They are typically natural and often derived from herbs, roots, flowers, mushrooms, and berries. Adaptogens assist the body in adapting to stress and restoring balance. They’ve been used for centuries in Ayurvedic and traditional Chinese medicine to promote resilience and overall well-being. Some of the most popular adaptogens include Ashwagandha, Rhodiola, Holy Basil, Ginseng, Schisandra, Maca, Licorice Root, Eleuthero, Turmeric, Astragalus, Shatavari, Goji Berry, and Cordyceps. These herbs work by normalizing the body’s stress response, helping to reduce anxiety, combat fatigue, and enhance overall health.
Nootropics, often called “smart drugs” or “brain boosters,” are compounds that may improve cognitive functions such as memory, creativity, and focus. The root word “noos” in Greek translates to “mind.” Unlike stimulants that provide only a temporary energy boost, nootropics aim to support long-term brain health and cognitive performance. Natural nootropics include substances like L-theanine, Lion’s Mane, Ginkgo Biloba, Bacopa Monnieri, and Citicoline. Some substances, like Ashwagandha, are both adaptogens and nootropics.
Nervines are herbs that have a beneficial effect on the nervous system, typically helping to soothe or calm the nerves. Hops are a great example, along with others like Valerian Root, Passionflower, Skullcap, and Lemon Balm.
Empathogens is a term coined by Ralph Metzner in the 1980s, originally used to describe substances that enhance feelings of emotional closeness, empathy, and connection to others.
I remember when I first learned about Kanna, a South African flower often called “Nature’s MDMA.” MDMA is the most famous empathogen, while Kanna is commonly used as a natural mood booster. It interacts with the serotonin system by inhibiting serotonin reuptake, similar to how SSRIs (Selective Serotonin Reuptake Inhibitors) work. This increases serotonin levels in the brain, leading to improved mood and reduced symptoms of depression or anxiety. Dosage matters, and these substances may not be suitable for those who take SSRIs. When I first experienced the pleasant effects of Kanna, I had just learned about it and went walking through the canals of Venice in LA as the sun was going down. I thought, “OK, now I think I know what Gen Z is going to be drinking in 2025.” Check out Curious Elixir #9 — it’s one of the most desirable drinks I’ve tasted in a long time.
Do They Get You High?
Consider this perspective from an herbalist with 30 years of experience, who I work closely with. China Rose, the creator of Free Spirit Elixirs, which contain Skullcap, Chamomile, Kava, Eleuthero, Gotu Kola, Rhodiola, and Ginger in a potent vegetable glycerine (as opposed to alcohol as the solvent), says: “Let’s not think about these things in terms of ‘How buzzed will I get?’ but rather, when taken together in a teaspoon as a supplement consistently every day, they help the body regulate itself. Any ‘buzz’ you might feel could be an added bonus for some, but is actually indicative of adaptogens, nootropics, and nervines doing something beneficial for your body.”
Incorporating Them Into Your Routine
It’s not about taking 3,000mg of Lion’s Mane for brain support in a single day, but rather about incorporating beneficial supplements consistently over time — this is where the true benefits are found. The market is brimming with innovative functional beverages, so integrating adaptogens and nootropics into your daily life can be easier with some of the recommendations I’ve listed below.
But first, envision a lifestyle shift where you start your day with a mushroom coffee or an adaptogenic tea with ashwagandha. This could calm your mind and prepare you for the day ahead. For a mid-day mental boost, consider a mushroom chai like Mud/Wtr, which is not about adding more caffeine, but rather satisfying that craving with a full-flavored alternative to coffee. Pro tip: Get the Gold bag of Mud/Wtr — it’s one of the most delicious functional hot beverages I’ve ever tasted.
There are plenty of “treat” beverages that have hit the market like Curious Elixirs, which has been making functional RTD (ready-to-drink) cocktails for almost ten years and now offers nine expressions. Newer entrants I like include Bonbuz, Aplos, and even Katy Perry’s De Soi brand. Hiyo is gaining attention with its “float” messaging, and there are countless other formats like tinctures, chocolates, and even skincare, as well as NA beer, wine, and spirits.
Are They Safe?
While adaptogens and nootropics are generally safe for most people, it’s important to do your research and consult with a trained specialist to gain a deeper understanding of each product you’re considering. Be aware that higher doses can have potential adverse effects on serotonin levels, blood pressure, and interactions with certain medications. Some can conflict with SSRIs, and others may not be suitable for someone who is pregnant. Dosage matters, and education is key. So take your curiosity about this subject and get informed about the substances you’re interested in.
What’s Next for Adaptogens and Nootropics?
Brands and entrepreneurs are likely excited that they can use the word “adaptogens” on their labels, especially since the FDA limits what claims can be made about “health benefits” messaging on many beverages. Herbalism is making a comeback, and these plants, which have been used in various cultures for millennia, are returning to the mainstream.
In Conclusion!
When I opened Ocean Beach Cafe in Dry January 2021 (San Francisco’s Non-Alcoholic Bar + Bottle Shop), I made drinks with what I had at the time, and most of those products attempted to mimic their alcoholic counterparts. Honestly, they totally missed the mark and left a bad taste in the mouths of bartenders who are passionate about their whisky and mezcal. These products still aren’t great. Don’t get me wrong, I can respectfully make a beautiful, non-functional bespoke cocktail for an eager customer, and I’m very sensitive to the fact that functional cocktails may not be for everyone. But in 2024, I’m far more inspired to create a drink that’s functional — a cocktail with real purpose and functionality. I love original flavor profiles that make a complex drink for millennials who grew up in the last cocktail renaissance, sipping Manhattan variations and white negronis. Now, we’re 30–42, and the hangovers hurt so bad we’re looking for something cool to tantalize our palates — and maybe even feel a little something. The cocktails of the future are being created now and I am here for it!
We’d love to hear your thoughts! Do you have questions or personal experiences with adaptogens or nootropics? Share them with us at hi@oceanbeachbrands.com, and let’s keep the conversation going.
Thanks, as always, for supporting Ocean Beach Brands.
Joshua James + The Ocean Beach Brands team
